the sustainable, responsible and ethical investment information hub
January 3rd, 2020
Fund EcoMarket use doubles in 2019
2019 was a great year for Fund EcoMarket, the SRI Services’ fund tool!
Not only were we joined by many new sponsoring partners (see image) who make it possible for us to keep our intermediary support site free to use (and ever expanding), but user numbers also grew rapidly throughout the year.
In brief, usage round about doubled across all the measurements I believe to be relevant.
Although I can’t prove it, my feeling is that the following stats point to our hitting our ‘target users’ pretty well – namely UK retail financial services professionals. The following numbers, which I have just had the pleasure of sifting through make the point better than I can:
Source: Google Analytics
Some thoughts on this growth:
This growth point to continued and rapidly growing interest in sustainable, responsible and ethical investment, particularly as 2018 saw significant growth also.
If you know us you will appreciate that there has been no fancy footwork involved in achieving these numbers. No SEO campaigns, no paid advertising or similar – just lots of talking with advisers and other intermediaries directly, via the industry media and at the many events we are kindly invited to be involved in.
It may be that this is doing things ‘the hard way’ but each contact is hugely valuable in my view, causing me to either reinforce or question my own views – and on many occasions come up with (or kill off!) new ideas.
I would like to thank everyone who has been involved in this phenomenal journey with me & wish you a happy, healthy and as sustainable as possible 2020!
Julia
julia@sriservices.co.uk
ps next up Q1/20: Dialshifter, App and more events!
I am delighted to be able to share our new (A4) downloadable & printable Fund EcoMarket brochure… Download via this link: FEM brochure April 2021 Final The brochure includes the following: An introduction to the Fund EcoMarket fund database tool A snapshot of the number of funds in each of our ‘SRI Styles’ A ‘filter field […]
During UKSIF’s excellent ‘Ownership Day’ event today I was delighted to hear from their keynote speaker Mark Manning of the FCA, that the Chancellor of the Exchequer Rishi Sunak has formally written to Nikhil Rathi, Chief Executive of the FCA, with notification that the government now requires climate change to form part of the regulator’s […]
We have today updated our Fund EcoMarket ‘SRI Styles’ fund classifications to combine ‘Negative Ethical’ and ‘Balanced Ethical’ funds into a single style now called simply: ‘Ethical’. When we created Fund EcoMarket back in 2010 by far the largest proportion of funds in this area were referred to as ‘ethical’ – and focused significantly on […]