What did Fund EcoMarket users search for in Q1 2020

Of 13,007 total events (ie individual clicks on filter options) during Q1 2020 (1 January to 31 March) the list below shows those ranked in the top 50 searches.

Once again, this demonstrates the breadth of information sought by financial advisers and others with an interest in sustainable, responsible and ethical investment (SRI) and points to the wide range of information that is needed in order to make well informed investment decisions.

Commenting on the results Fund EcoMarket founder Julia Dreblow added:

‘the message here is clear.  Once again, there is no single filter field that is predominantly used by fund EcoMarket users as in practice the investment community needs a combination of ‘conventional financial’ and ‘ethical/sustainable’ type information in order to make decisions. 

In terms of the SRI Styles people are looking for  ‘Sustainability themed’ and ‘Environmentally themed’ have the highest search levels.  In terms of individual issues searched ‘Avoids coal, oil and gas majors’ is ahead of the pack (#8), with more  traditional ethical concerns again not far behind as opposition to armaments and tobacco production both also feature in the top 15 searches.’

1. OEIC/Unit Trust
2. Sustainability Themed
3. Equity
4. Environmentally Themed
5. Global
6. Mixed Asset
7. UK
8. Coal, oil &/or gas majors excluded
9. Environmental policy
10. Ethically Balanced
11. Armaments manufacturers avoided
12. Equity Income
13. Tobacco production avoided
14. Fixed Interest
15. Passive Equity
16. Unclassified
17. Investment Trust
18. Sustainability policy
19. Climate change / GHG policy
20. USA
21. Asia Pacific
22. Europe
23. Emerging Markets
24. Invests in clean energy/renewables
25. Property
26. ESG Plus
27. Pension
28. Fracking and tar sands excluded
29. Negative Ethical
30. Europe Ex-UK
31. Asia Pacific ex Japan
32. Animal testing exclusion policy
33. Social Themed
34. Ethical policies
35. Pornography avoidance policy
36. Limits exposure to carbon intensive industries
37. Europe >50% UK
38. Aims to generate positive impacts
39. Clean energy themed
40. Available via an ISA
41. Deforestation / palm oil policy
42. Human rights policy
43. Not Set
44. Environmental damage and pollution policy
45. ETF
46. Gambling avoidance policy
47. Animal welfare policy
48. Child labour exclusion
49. Social policy
50. Sustainability themed

Sourced: Google Analytics